Branding a business is simple yet very difficult. What makes it simple is the fact that there are so many avenues that you can take to create a brand presence. The thing that makes the process of branding difficult is the fact that you will have to work extra hard to make sure that whichever avenue you take is successful. This article seeks to make branding so much easier than it already is. In particular the topic of discuss here is how to build a brand that is destined for success in the markets.
How do you know a successful brand?
It is easy to spot a brand that is successful. Think of brands like Coke, Pepsi, Ford, BMW- these are all successful brands. What makes them great? You might want to argue that it is the fact that they have been in business for a long time. Well, that is partly the reason because it would not explain why others like Facebook, KFC, Google and so forth are equally great. The reason why they are renowned is because they have done serious marketing campaigns and worked to ensure that their products stand out from the rest.
When you see a Coca Cola bottle you will be able to know that it is from the company even if it did not have the label on it. You can easily know chicken from KFC and pizza from Dominos. They are very unique and even their packaging is unique. A brand that is successful is one that is easy to differentiate from all the other products in the market. It is unique, easy to recognize and of great quality.
Making your brand stand out
Now that you know what makes a brand successful it would be great to get down to the business of discussing how you can make your brand take off to new heights. The first thing you should focus upon is your packaging. The packaging that you use to ship your products should let people know what is inside it. For instance you can have boxes with logo created for your business. When people see that box, the first thing that comes to their mind is your brand. This is just another way to remind the public that you are still in business.
Secondly, you can get customized packaging. Who said that boxes have to be cube and cuboids only? Pizzerias are renowned for having boxes with very unique shapes- they are often octagonal. You can have your brand’s boxes created in such a way that when people see them, they are able to figure out what the box is used for. There are other companies that go for the printed boxes instead of the logo only.
In general, the best things that you can do to bring your brand to the attention of the public are usually the simplest ones. Creating packaging that is unique to your brand is one of the easy ways to get your brand to stand out from the mass of products in the market.
Kiige Marlon is blogger and image consultant. He has been helping firms to come up with clever marketing strategies to get their brands out to the work like using boxes with logo.
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